English Writing Assessment

The deep freeze left roads and pavements covered in ice, making driving and conditions for pedestrians extremely dangerous. Salt supplies are ‘stretched', while thousands of schools are shut and air and rail travel are again affected y delays. In Hartley, Essex and Leeds, officials have decided to only grit key routes, leaving many roads untreated. Motorway hard shoulders are no longer being gritted, with the government proportioning salt for the worst- affected regions. There have even been reports of some local councils removing grit bins in certain areas in an attempt to reduce salt usage.Milk deliveries have also been disrupted, with tankers struggling to reach dairy farms. Some farmers have had to dump supplies as few have large storage facilities while, in Scotland, several barn roofs have collapsed under the weight of snow. In Bristol Harbor, the temperature was low enough that the sea began to freeze over. Conditions have been so poor in places that some villages have b een cut off, including Princeton in Dartmouth. Up to 4,000 homes were without water after a main burst outside the Royal Berkshire Hospital in Reading.Thousands of schools remain closed, with exam candidates in England, Wales and Northern Ireland warned they could have to wait five months to sit GEESE and A-level modules if weather prevents them taking them next week. Overnight, temperatures in Manchester fell to -ICC, with Glasgow reaching ICC, Cardiff -ICC and London hovering just below zero. The lowest temperature recorded this week was in the Scottish Highlands, -22. ICC while England's low was -ICC in Woodward, Cheshire. Temperatures are expected to stay around freezing throughout the weekend and forecasters say winds could make it feel even colder.Page 2 of 4 Document 2 – Extract from online forums Suffolk County Council Website Discussion Forum Mike D am furious about the school closures in my area. Wave had 3-4 inches of snow and yet local schools only a mile apart ha ve made different decisions about whether to open or close. The Government should carry out an urgent review of school closure policies. It is absolutely outrageous that teachers are still being paid when they are failing to do their job. Anonymous am a Secondary School Teacher in a school of 1,300 pupils.Unfortunately, when the weather is like it is now, school closures are a necessity. It isn't simply a matter of whether the teaching staff can get to the school or not (though that is a factor), but also how safe it is for them when they get there. Obviously, the same applies for the pupils too, many of whom do not attend he school nearest to them and would be traveling early morning when the roads are at their most dangerous. Not to mention the fact that we're at the mercy of the bus services on top of all this.In fact, only the other day I saw a bus struggling to get up a hill because the road hadn't been gritted. The fact is that its often more sensible to close the school altog ether than to risk teaching a small number of pupils in potentially unsafe conditions. Sarah P My children were at home for two days in the week as their school was closed because of the snow. We had a fantastic time making a snowman, sledging ND having a snowball fight in the park. We don't see weather like this very often; can't we let the kids enjoy it a little bit?My husband has had no real problems getting to work, and I've been walking to the local shops to get our food shopping. Apart from the fact that I've been forced to take annual leave to look after the children, is this weather really all that bad? Michelle M A lot of people seem to be complaining about school closures and teachers not being in work. Let's be honest; the vast majority of you would happily take a ‘snow day' if it was offered to you. I know I would! Having said that, the dads around my way haven't been gritted and I've already seen one accident where a driver lost control and skidded into a parked c ar.My kids' school has been closed for a few days now and my youngest has missed some Of his exams, which he's been working really hard for, but to be perfectly honest, the break has done him good. Page 3 of 4 @ Education Development International ply 201 0 TASK 1 You live on a road that is a main bus route to the local secondary school. During the cold weather, your road did not get gritted. Write a letter to the council persuading them that your road needs to be made a priority road for rioting.

Economic Problems

Major economic problems in the Philippines are very similar to the economic problems in other underdeveloped countries. Some of the major pinpointed problems are the import-export imbalance, causing those who specialize in trade and make their living off of imported and exported goods to lose money. The imbalance causes families that are forced to survive off of this small income to wonder if they are going to eat the next week or not. One week there are plenty of orders to keep a family and company afloat; the next, there are no orders, causing the family and companies to suffer.Decline of the Philippine peso, which is the value of the money in the Philippines. The lack of business versus the amount of pesos in the small country simply do not add up. In order for families to purchase anything in the Philippines, they have to have several hundred pesos to equal the value of what ever it is they are attempting to purchase. The pesos are equal to less than that of the Mexican peso. Rel iance on remittances. This is when the companies in the Phillips attempt to sell and distribute goods over seas, with other workers from the countries.The Filipinos work in a different country and forward monies back to the homeland, where the company is based out of. This prevents the countries – the foreign and home – from taking out excessive taxes and fees for importing and exporting goods. These are just some of the major problems concerning the Philippines. More information on this country can be found at www. buzzle. com. Individuals continue to suffer daily, and struggle throughout daily life. There are several charities set up through the United States in an attempt to assist these families that desperately need help with simple survival skills. Economic Problems Major economic problems in the Philippines are very similar to the economic problems in other underdeveloped countries. Some of the major pinpointed problems are the import-export imbalance, causing those who specialize in trade and make their living off of imported and exported goods to lose money. The imbalance causes families that are forced to survive off of this small income to wonder if they are going to eat the next week or not.One week there are plenty of orders to keep a family and company afloat; the next, there are no orders, causing the family and companies to suffer. Decline of the Philippine peso, which is the value of the money in the Philippines. The lack of business versus the amount of pesos in the small country simply do not add up. In order for families to purchase anything in the Philippines, they have to have several hundred pesos to equal the value of what ever it is they are attempting to purchase.The pesos are equal to less than that of the Mexican peso. Reli ance on remittances. This is when the companies in the Phillips attempt to sell and distribute goods over seas, with other workers from the countries. The Filipinos work in a different country and forward monies back to the homeland, where the company is based out of. This prevents the countries – the foreign and home – from taking out excessive taxes and fees for importing and exporting goods.These are just some of the major problems concerning the Philippines. More information on this country can be found at www. buzzle. com. Individuals continue to suffer daily, and struggle throughout daily life. There are several charities set up through the United States in an attempt to assist these families that desperately need help with simple survival skills. For more information, please see:www. reference. com

Have neoliberal policies benefitted people in the developing world Essay

Have neoliberal policies benefitted people in the developing world since 1980 - Essay Example If more foreign products came in, the home producers would be forced to improve their production quality and quantity, to survive in the market. Second, reformers believed that it was the key to higher investment in technology from abroad to boost their production. For a developing country to compete in the same field with the industrialized nations and survive, it had to offer the best products and services in the market. This was a strategy for most marginalized corporations to allow them access to foreign technology in the wake of trade liberalization. However, the outcome had variations between nations. Despite trade liberalization in different parts of the developing world, the trend in the 1990s indicates that â€Å"the results of trade reform have varied and sometimes fallen short of expectations† (Worldbank, n.d., p. 133). Considering the crisis in the Korean economy in 1980, the government had to effectively seek a solution to it, before things got out of hand. There was a lot of pressure for the industries, especially the heavy and chemical industries (HCI), which had no option but rationalize or merge to survive. The Korean government implemented import liberalization in two faces, which were centred on reduction of tariff rates. The mid 1990s had seen imports in Korea rise by approximately 18 per cent, compared to the tariff rates for the manufactures that declined by almost 6 per cent (Yang, 1999). The Korean move to imports liberalization, which was an existing trend among developing nations was the trigger for the pressure in the domestic markets, especially in the manufacturing sector. As the import restrictions reduced, more imports as compared to exports weakened the economy. The domestic prices reduced, which resulted to reduced profit margins not only for the economy as a whole, but includ ing business people. Trade liberalization led to one problem after the other,

Social Impact of Business Essay Example | Topics and Well Written Essays - 750 words

Social Impact of Business - Essay Example Translational corporations such as WTO and IMF try to establish international operations by locating industrialized plants or operations in different countries to help in cutting costs; it may also be possible to subcontract work. Globalization helps create international supply chains (IMF, 2001). It helps buy components, raw materials, or additional supplies from traders in different countries. Big Transnational Corporations identified by the UN as firms that manage resources abroad. There are around 79 thousand Transnational Corporations functions in the modern world economy. This allows them ten times the amount of affiliates such as subcontractors, suppliers, and various entities that have business connections with them. It is a fact that a few influential firms carry out most of international commerce. The first firm at the top of the list is the World Bank. Developed in 144, the World Bank offers loans of economic expansion to its member nations. They provide funds for use on p ower plants, roads, pipelines, dams and other communications projects. The World Bank also negotiates strategies of structural adjustment with countries it provides loans. It also gives the countries conditions, which some claim result to unfair load on developing countries (Aslam, 2001). Another firm is the International Monetary Fund (IMF), which is a sister firm to the World Bank established at a similar time. The purpose of IMF is to ease currency exchange for countries that are members so that they have the capability to be part of global trading. It provides access to member countries for foreign exchange. World Trade Organization WTO, established in 1995, is a global body that creates ground rules for international trade (IMF, 2001). Its main goal is to encourage free trade by eliminating any potential barriers to it such as duties, quotas and tariffs. The organization performs negotiations rounds on different topics. Social Impact of Business During the end of the 1990s, the International Monetary Fund (IMF), World Bank, and the World Trade Organization (WTO) started a sequence of efforts focused on improving the policy consistency of their relevant organizations (Aslam, 2001). The policy coherence links to encouraging trade liberalization in southern countries. The World Bank and the IMF have long constituted trade liberalization along with their various policy prescriptions connected as loan stipulations in their agreement with borrowing members. At present, there is better coordination of these efforts with the membership needs of the diverse agreements in negotiation inside the WTO. On a summit in 2001, the World Bank declared that they have 60 billion dollars to give out as loans to Latin American countries over 5 years (Cali, Ellis, & Willem, 2008). The main objective for IMF and WTO was to improve their operational purposes towards more trade liberalization. The economy of the world is growing in its integration. There is exportation of more out put share throughout national borders. Almost half of all services and goods produced globally sell in different nations, instead of domestically. This percentage is higher than that of 1960, which was mostly the export of goods. A significant current trend is service globalization such as insurance, travel, information services, and financial. What drives globalization are factors such as technological

Geo Thermal Energy - Extra Credit Assignment Essay

Geo Thermal Energy - Extra Credit Assignment - Essay Example First of all more and more people are moving into the cities all around the world. This urban movement is bringing more and more people to the mechanized life. Moreover governments all around the world are introducing new technologies to less developed areas of their countries. These factors would increase the demand of energy many times over. The people living in village have a very low demand when it comes to energy. The mostly do all their work by hand or animal. Their basic energy demands are fulfilled by burning firewood etc. By bring these people into cities or by taking technology to them the demand of energy would be increased as their life styles would be totally changes. Moreover the entire human race is becoming more technology dependent day by day. There was once a time when cars were considered to a luxury. Today however keeping a car has become a necessity. This shows how the number cars over the years have dramatically increased. Moreover the technology is becoming cheaper day by day. Therefore more and more people can afford to buy and use it, thus increasing the demand for energy. The sources of energy on the other hand are totally limited. The main energy source currently being used by the world is fossil fuel. These fuels are expected to run out in a few decades. Therefore the discovery of alternative sources of energy is not a luxury but a necessity. Moreover non renewable resources create a lot of population which is very dangerous for the atmosphere. A solution to world energy problems is geothermal energy. Geothermal as the word implies means the energy of the earth. There are many different sources of geothermal energy. The most common and powerful sources is using the energy stored up under the earth’s surface. The energy form radioactive decay of minerals and sun’s energy absorbed on the earth’s surface is also used as geothermal energy. Currently 10715 megawatts of geothermal power is being generated in almost

Change in Education Essay Example | Topics and Well Written Essays - 2000 words

Change in Education - Essay Example Many factors have contributed to this. Instances of the factors that have contributed to change include globalization, women empowerment, technological advancements, ecological change, and rate of reported suicide going up and over dependency on our parents for economical support. This means that education has to change. In addition to that if education is to change, then change has to be administered in our schools. Different from the manner in which things used to operate long ago, the needs of every one keep changing. This is starting with the parents, to their children who are the students then lastly, to the staff. The changes occurring in the environment have to be addressed (Congregation for Catholic Education, 1997). As the needs keep changing, then it is evident that change must also be installed. This means that schools have to change the environment that surrounds them whether internally or externally to meet the needs of the end user. If schools review their structure to meet the needs of individuals involved, then it means that they are meeting the needs of the 21st century people and moreover, a wider society. If our schools are to install change successfully, then they must look at the things that are needed to bring about the change. If it is changing the curricula system, the way in which the teachers address their students, what kind of relationship they have, installing change in to students and assisting them to cope with the changes. The administration must first understand what type of change they want to install and why they want to install it. In doing this, there will be a smooth running in the change transaction. They will be able to administer the change effectively since they... This paper approveas that the real reason as to why we succeed in installing change is by installing habitual patterns and behaviors. These patterns, that we install consists of assumptions. These assumptions guide us on how we should handle things. In addition to that as a means of curbing change, there are institutions set up for this. However, as time goes by, we find ourselves in the same process all over again and change becomes an integral part of our lives. If we possess intentions at heart to become effective leaders, then we have to find a suitable way of controlling and installing change. This is especially in our schools now that the education system proves that it needs revision every now and then. If the institution has to meet the set goals, then there has to be constant review of the environments surrounding it whether internally or externally. Since we can never evade change, it means that good leadership has to be integrated to assist individuals in managing change. This paper makes a conclusion that the leaders should have a support structure based on support from each other and a mutual solidarity. Although the solidarity that exists at times will be viewed as the obstacle, it is essential that solidarity exist. In addition, it has been mentioned that people are nothing without their friends. These leaders need the emotional support from their family members and their friends. Moreover, the leaders must also have professional support. In this case, professional support means that the leader has counselors and social workers who will assist him in making sound decisions that seem too difficult for him. If a leader has support from these three groups, then it is with no doubt that a strong structure bond will be formed.

Alternative Energy Sources Essay Example | Topics and Well Written Essays - 1000 words - 1

Alternative Energy Sources - Essay Example export or import based on competitive pricing and expertise, Bauman (2004, p. 13-15). A free market determines how the global economy functions based on comparative advantage. States are able to specialize on what one does best. Such scenarios would yield into timely production and supply due to the competitive nature of the operation. A free market would provide good incentives for producers to supply and respond to consumer demand. Extraction of renewable energy sources would be done at an increased competitive level of cleaner, cheaper and adequate energy. Private equity investment, free markets attract private equity, which is reasonably important for investment in exploration and exploitation of renewable energy. Private investment injected into projects is crucial towards the creation of employment in the private sector to professionals who may not be fortunate enough to gain meaningful employment in the government. Investors in the energy sector may enjoy various incentives from the government which aims at encouraging investment in renewable energy sources. Such incentives may include tax exemptions, tax credits and infrastructure development in extraction fields. However, allowing the free market can also be catastrophic to the economy, this argument presents a case for argument in favor of government intervention. According to Katrin Jordan (2011, p. 19-25), free-market approach encourages existence of natural monopolies and cartels. Liberalization of the sector would leave cleaner energy needs at the hands of a few with capital resources, thus holding state and industries functionalities at ransom especially when supply costs are low. Monopolies and cartels create an artificial shortage thus increasing the cost of energy. Cartels have in the past been used to cripple crucial government operations thus it becomes necessary for the state to be involvement in

Negative and positive symptoms of schizophrenia Essay

Negative and positive symptoms of schizophrenia - Essay Example paranoid delusion and aggression were of increased intensity; when aripiprazole 15 mg was administered, Two weeks later the positive symptoms, paranoid delusion and aggression appeared. (Ponde MP, Novaes CM.. 2007) He complains of hearing voices talking to him and claims the television is sending special messages to him particularly, called delusions of reference. He also is so paranoid in the sense of having Somatic Delusions of false body illnesses beliefs the patient convinces himself of including cancer presence. Other cognitive symptoms where also present such as disorganized thoughts, difficulty in concentrating and in following instructions given in hand, difficulty in completing tasks and memory retaining problems. Another patient. 52 years old came with the following negative signs and symptoms of schizophrenia; apathy, lack of emotion, poor or nonexistent social functioning and depression. (Peralta V., Cuesta M. J., Martinez-Larrea A., and Serrano J. F. (2000) The patient apparently has disorganizational issues here is mostly speechless, and when asked a question replies in a short meaningless manner. This is called alogia or poverty of speech fluency, and he probably has psychomotor retardation. He also seems to stare blankly with incoherent body language or lack of it, in addition to attention impairment. (Potkin S. G., Alva G., Fleming K., Anand R., Keator D., Carreon D., Michael Doo, Yi Jin, Wu J. C., and Fallon J.H. 2002) He also has an affective flattening and diminished motivation representation; anhedonia and apathy, diminished motivation, moodiness with sudden switching from happiness to sadness and exacerbation of emotions in a strange manner. (Mary E. Kelley. Daniel P. van Kammen. and Daniel N. Allen. 1999) Peralta V., Cuesta M. J., Martinez-Larrea A., and Serrano J. F. (2000). Differentiating Primary from Secondary Negative Symptoms in Schizophrenia: A Study of

Pan-arabism and Pan-islamism Essay Example | Topics and Well Written Essays - 500 words

Pan-arabism and Pan-islamism - Essay Example Pan-Arabism is a political theory of adopting unity of the North Africa and West Asia countries from the Atlantic Ocean to the Arabian Ocean. This portion is known as the Arab World. Pan-Islamism on the other hand is a political movement recommending the unity of Muslims under one Islamic state, command, or leadership that is similar to International Organization. One common factor between Pan-Arabism and Pan-Islamism is the fact that Islam as a religion is founded on Arabic as a language. Most of the Pan-Arabic countries have Muslims as their occupant and they uphold the religion’s doctrines as part of the constitution of the countries. Arabic language is also the national language in the Pan-Arabic countries. However, there are some countries, which have Muslims but do not uphold Arabic as a national language. The two ideologies are completely different. Pan-Arabism has belief that there should be one nation in the Arabic world; similar to Umayyad Caliphate as in was in 750 C. E. when it had no Persia or Southern Spain. (Schmid) They believed that Turks, Europeans, and greedy rulers artificially drew Arab borders from Arab and that Arab people had a nature of being in a large nation like the United States.

Hellenistic and Greek Essay Example for Free

Hellenistic and Greek Essay The Hellenistic world between 323 and 30 BCE represents the time of the Hellenistic civilization that was brought about by the influence of the Greek in the ancient world. This is the period between the time when Alexander the great died and when Augustus became the first emperor of the Rome. This Greek culture was adopted and had an eventual effect on the world of the Mediterranean and even beyond. This age was then preceded by the classical age which became known in the 19th century. Alexander the Great played a key role in the spread of Hellenism to the Middle East, East Asia and the African continent (Manson, 4). During his time of campaigning he conquered the Persian Empire, and other lands like Asia Minor, Mesopotamia, Egypt and other parts of Afghanistan and Pakistan. The end of the period is when the Roman Republic conquered Greece. Part 2 The Greek architecture dealt with decorations mostly sculptures of which were the basic feature of the temple. Among the most common seen works include those of Parthenon. Apart from the temples, the Greek also built the theaters which can be seen from the ruins in the present time. The works of the Greeks represented a kind of repose, harmony and proportion to its effect which is identified by the selection of materials, their style and site, and the arrangement of the masses of stones. Most importantly, there were the distinctive Doric temples which were twice as long as they were once wide, and half as they were wide. The Greek architecture is different from that of the Egyptian culture (Manson, 2). In particular, Egyptians used to cover nearly every bit of space with ornament. The Egyptians did not make a gable to the roofs as the Greek did in order to ward off the weather. This thus shows how weather brought about new different features between the two cultures. Concisely, Apart from internal aesthetics, the outer architectural designs were controlled by the climatic conditions of the two locations.

Issues facing european low cost airlines

Issues facing european low cost airlines As predicted in the beginning of the millennium year by the International Air Transport Association, the low cost airline sector has grown at a rapid pace during the last decade from carrying 6.3% of the domestic and international passengers within Europe in 1999 predicting to increase to 16-18% in 2005 and has become the order of day in Europe. Although the European airline sector was dominated by flag carriers such as British Airways, Lufthansa, Air France etc. with a share of 70%, this fact transformed with the deregulations coming into effect, increasing the need for an optimal model of operation. That is, as the average airfares in the low-cost airlines sector account for just 3% of the average monthly EU industrial wage, customers turned towards these airline services (Datta Chakravarty, n.d). 3.0 Ryanair Profile in brief Ryanair Airlines, founded by the Ryan family was initially a full service conventional airline in 1985 which was introduced as an alternative travelling between Ireland and the UK to then state monopoly Aer Lingus. However due to financial issues it successfully restructured itself in early 1990s as the first low-fares, no frills carrier in Europe modeling based on Southwest Airlines. The responsibility of Ryanair was taken over by a management team lead by Michael OLeary and was soon floated on both Dublin and London Stock Exchanges in 1997 and admitted among NASDAQ 100 (OHiggins, 2007). Ryanair as a leading low-fares airline offers cheap flights to 150 destinations up-to-date along 1000 low cost routes and provide its customers with cheap and fast air travel excluding fuel surcharges with 100% possibility for online check-ins (Ryanair website, n.d). Although Ryanair has not published its vision and mission clearly, they look to find the big picture and set a broad direction and OLearys direction is to be the largest Low Cost Leader in the European airline industry. This vision is supported by absolute dedication to low cost performance in every element of the value chain, quick gate turnarounds, nonunion operations, performance-based incentive compensation plans, standardization on one type of aircraft, and flying (in most cases) to secondary airports, which provides significant savings for Ryanair (Box Byus, 2007). 4.0 Internal Analysis 4.1 Organizations Strategic Capability Analysis Ryanair has positioned itself as the largest low-fares carrier in Europe and as a business which returns value for money to its fare-concuious leisure and business customers. That is, as Ryanair explains, At Ryanair we guarantee you the lowest air fares on the internet. However our success is due not just to our low fares but also a winning combination of our No.1 on-time record, our friendly and efficient people and our new Boeing 737-800 series aircraft (Puget, 2003) which all add up to its value. Its ancillary services improve its value which is 13% of the total revenue. Although there are low-fares airline services in the European market due to the effectiveness of Ryanair it has been able to become market leader with 29.9% of market share in 2006. Their competitors have not been able to effectively copy the low cost strategy and usage of secondary and regional airports. Inimitable Organised Ryanair holds its uniqueness in its operating strategy which is based on low-cost. It adopts point-to-point flights to secondary or regional airports which no other service follows and occupies a one-way pricing policy which eliminates direct comparison with competitors (Ryanair, n.d). Ryanair is well organized within its low-cost strategy. It offers 100% online check-ins and flies to 150 European destinations along 1000 routes. There is no physical check in where passenger is required to forward his passport and reference number (Marketing Teacher Ltd, n.d). It has one-way pricing strategy which eliminates minimum stay requirements within airports (Ryanair, n.d). Valuable Rare 4.2 Company Resources The resources of Ryanair could be categorized and explained according to the following. Type Ryanair resources Physical resources Head office at Dublin airport Ireland 202 Boeing 737-800 aircrafts with 189 capacity 150 destinations through 1000 routes (as at 2010 April) Financial resources Total assets worth à ¢Ã¢â‚¬Å¡Ã‚ ¬4,634.2 million Shareholder equity of à ¢Ã¢â‚¬Å¡Ã‚ ¬1,992 million Total operating revenues worth à ¢Ã¢â‚¬Å¡Ã‚ ¬1,693 million (all as at 2006 March) Human Resource Over 6,300 employees (2008) CEO Michel OLeary Intellectual resources Market share of 29.9% (2006) Customer base of 34.9 million (2006) Largest travel website in Europe The fifth most recognized brand on Google Most profitable airline in the world based on operating and net profit margins on a per-airplane and per-passenger basis (2006) 4.3 Company Competencies No frill, low cost leadership could be considered the most significant aspect of Ryanair and thereby cater from low to middle level customers The ancillary revenue methods such as accommodation services, care rental, in-flight sales etc. which add up to 15.3% (2006) which had a 36% increase during 2005-2006 Possessing the preemptive advantage and being the market leader provides opportunity to expand into other markets including USA, Asia and Africa. Allowing internet access to its consumers leads to elevate sales and reduce the per-units cost Point-to-point short haul flights and usage of secondary and regional airports reduce passenger congestion and thereby avoid high airport charges. The personality of Michel OLeary has a great impact on the success of Ryanair where he personally looks into unique marketing strategies. 4.0 Industry Analysis 4.1 Porters Five Forces 4.1.1 Competitor rivalry -High and increasing The direct and main low-cost competitors of Ryanair include easyJet, Air Berlin, Germanwings, Lufthansa and Tranavia and the industry was joined by approximately 60 new low-cost airlines in 2004 (Experience Festival, n.d). A major reason for the development of this sector was the airline deregulation in 1997 due to which many companies were attracted towards the industry. This resulted in full-service airlines adopting the low-cost strategy eg. Aer Lingus 2002. The economical recession increased the aggressiveness of all competitors as they were compelled to survive in the market which resulted in frequent flyer programmes by many competing businesses including Lufthansa, Aer Lingus etc (flyertalk, n.d). However the attractiveness of the industry is high for Ryanair due to its low-cost structure, use of secondary airports and first-mover advantage along with experience of almost 2 decades. 4.1.2 Threat of new entrants Moderate Although it is accepted that the European budget airline industry is healthy with huge potential and incremental growth, the effect on Ryanair from new entrants could be considered as moderate due to its position in the market, its strong brand name and economies of scale achieved with time. For instance, Ryanair saved 42.6% of marketing and distribution costs through direct bookings in 2002 (Brophy George, 2003). Although the deregulation practices minimized the barriers of entering the industry challenging the market leader would consume both time and resources of the new companies. 4.1.3 Bargaining power of suppliers Low to Moderate Types of suppliers of Ryanair would mainly be fuel suppliers, aircraft suppliers, airport authorities and suppliers of support services. Travel agents would not count at present due to on line bookings. Ryanair has no control on fuel prices which is totally governed by world trade and Middle Eastern countries. However it has a very healthy relationship with the main aeroplane supplier, Boeing (Brophy George, 2003) which also provides the company with ancillary goods and services including technical support and training, spare parts support, training of flight crew etc. Accordingly it could be said that the power of suppliers is at low to moderate level. Eg. Ryanair cancelled its contract with OnAir, the supplier of the on board mobile communication service due to financial issues (Robertson, 2010). 4.1.4 Bargaining power of consumers High The passenger base of Ryanair was 34.9 million in 2006 and 58.5 million in 2008 (Ryanair, n.d) and increasing due to recessionary effects and current recovery stage resulting in attraction towards low-cost air travel. As Brophy and George (2003) explain, the power of buyers depends on standardization of product, elasticity of demand, brand identity and the quality of service. The switching cost is very low for customers due to the parity of services and online bookings. Accordingly Ryanair is compelled to practice competitive pricing. 4.1.5 Threat of substitutes Low to Moderate The major substitutes for air travel in Europe are rail, road and to some extent boat travel. With advantages such as ability of localization, easier accessibility along with safety railway is significant but may take longer to reach the destination. Ryanair with its low-fare structure is comparatively cheaper than railway which directly substitutes its services through excellent continental services. Road travel would provide similar benefits but Ryanair could overcome it through emphasizing on effective short haul schedules. Development in communication could also be a threat to some extent as business professionals could communicate through video conference etc. from one corner of the world to the other instantly sitting at their office desks. 5.0 Macro-environmental analysis 5.1 PESTEL analysis 5.1.1 Political Government laws and regulations regarding increase of airport landing charges The law for carbon emissions passed by the government on the aviation industry charging environmental taxes EU regulation to reduce the inconvenience caused to passengers by delays, cancellations and denied boarding where airlines are to provide standardized and immediate assistance to them Severe security measures imposed by UK authorities due to terrorist attacks 5.1.2 Economical Real GDP growth rate of EU at a reducing trend since 2007 -4.2% in 2009 (eurostat, n.d) Reduction in inflation rate of the EU from 3.7% in 2008 to 1.0% in 2009 (eurostat, n.d) Recessionary effects and current practices for recovery and depreciation of the US dollar 5.1.3 Social Increase in numbers of business travellers Negative perceptions on air travel due to safety issues Attraction to low-cost airlines after the economic recession 5.1.4 Technology Internet competition for online bookings Fuel efficiency, low carbon emissions and low noise emissions from Boeing aircrafts Other technological expansions e.g. Web sales 5.1.5 Environmental Cancellation of thousands of flights due to spread of volcanic ash from Iceland Strict regulations on carbon emissions Considerations on global warming and noise pollution 5.1.6 Legal Laws relating to airport charges and route policies Safety measures taken by governments due to terrorism regarding passengers and airline staff Regulation regarding misleading advertising 6.0 SWOT Analysis 6.1 Strengths Brand image and reputation Ryanair possesses the privilege of being the initial company to the low-fare air travel industry in Europe and thereby has the advantage of being the First Mover or preemptive mover. Most importantly as the market leader Ryanair presents its brand as a bundle of functional benefits including punctuality and efficiency (Puget, 2003). Pricing strategy As the first low-fares airline in Europe their pricing strategy was extremely unique where 70% of the seats are sold at lowest two fares and the rest is at higher prices with 6% sold at the highest and customers are ruled out of fuel surcharges (Marketing Teacher Ltd, n.d). Customers are content with the aspect of value for money and best prices compared to other competing airlines. Marketing strategy They utilize adverts which basically communicate the low-fares factor to its customers. Mostly they use controversy as their promotion method where for instance, bidding to purchase Aer Lingus, the Irish rival of Ryanair, charging  £1 per person for the use of washroom on board from 2010 (Crouthamel 2010), publishing controversy calendars with female cabin crew for charity purposes etc. Also another important factor is the ancillary services or non-flight scheduled services such as hotels, car hires, in-flight sales etc. 6.2 Weaknesses Cost Structure Ryanair is at continuous attempt to reduce costs at any possible situation and therefore it has a negative impact on customer satisfaction due to this high cost consciousness. According to a poll by TripAdvisor in 2006 Ryanair was voted as the worlds least favourite airline and Ryanair is ranked as a 2 Star low-cost airline by airlinequality.com (n.d) which also explains the negative perspective of customers about low quality. Also this cost structure is constantly challenged by the fluctuations of fuel prices. Staff issues Ryanair scores low regarding industrial relations where they are alleged of providing poor working conditions. Ryanair recruit young pilots who could work hard and with experience and knowledge gathered at Ryanair they tend to move on as a result of low commitment. 6.3 Opportunities Expansion to the USA The low-fares structure is not common in the US as it is in Europe and therefore Ryanair would be the first mover to the US domestic airline market as it plans to extend itself under a different brand for long haul flights between US and Europe (McGrath, 2007). It is said that Ryanair would be the cheapest USA flights in history and its popularity and success in Europe would spill over to the new brand. Recession Price has become an extremely important factor in making purchase decisions and therefore Ryanair could score due to its low-fares nature during and at the aftermath of the global economic recession. The grid (Appendix B) illustrates the increased demand towards Ryanair where its passenger numbers has grown by 13% from 2007-2008. New aircrafts and focus on business professionals Ryanair currently owns 189 Boeing 737-800 which are more environmental friendly and larger in capacity. Also discussions are underway for an order for 200-300 aircrafts for 2013-2016 requirements (centre for aviation, 2009). Also with changes in the business world and focus on countries such as China and USA the demand for long haul flights have increased. 6.4 Threats Fuel prices and other charges As Ryanair does not pass on fuel surcharges to its customers, the unpredictability in fuel prices and inexperience in effective hedging compared to its competitors it is at risk of continuing with lowering costs. Also increase in airport and handling charges and route charges due to expansion would also threaten its cost structure. Political influence As Ryanair operates in more than one country it is influenced by various legal requirements which are different to one another and therefore faces difficulties in standardizing processes and practices. 7.0 Recommendations Considering a much more structured marketing strategy which does not depend on controversy publicity. Taking measures to reduce negative publicity through practicing CSR projects and demonstrating ethical behaviour moving away from merely being profit conscious Proving customers with benefits of the low-cost structure through effective customer service which would increase numbers and thereby would positively affect profit margins although costs may increase in the process. 8.0 Conclusion Ryanair as the largest low-fares carrier and the market leader of the European budget airline market has been able to succeed due to its unique and out-of-the-box thinking. With a high rate of rivalry within the industry with big players such as easyJet, Lufthansa, Air France practicing competitive strategies time-to-time Ryanair is required to follow the correct strategies in order to remain at its throne. Accordingly effective analysis of its internal, external and industrial aspects would increase its possibilities. Ryanair with its low-cost strategy and powerful brand reputation could match its strengths with the opportunities in the market, especially those which have arisen due to the economical downturn increasing the demand for low-cost travel. Furthermore, due to its capabilities the industry attractiveness is at a high level for Ryanair. However the business is at a spotlight due to its controversy practices which they utilize as a means of publicity could negatively affect its brand in the long run and therefore should take steps to reduce these effects.

King James I :: essays research papers fc

This is a paper over King James I of England that I wrote for my honors english class. I received an A on the the assignment. King James I On June 19, 1566 in Theobalds, Hertfordshire, England, Mary Queen of Scots gave birth to her only child, a boy whom she named James. James' father was Henry Stewart, also known as Lord Darnley. Darnley was killed in an unexplained explosion at his house when James was eight months old. Only seven months later, Mary Queen of Scots had to give up her throne because she was defeated by rebels. Mary left the country and James never saw her again. James took the throne of Scotland when he was only 15 months old and became King James VI of Scotland ("James I" 481). James got most of his culture and education before he was 14 years old. During his early life, the boy king spent most of his time with Scottish lords and his tutors, especially George Buchanan, his favorite tutor ("James I, King of England" 1). He received a superior education and was known for his great knowledge. He always had a great respect for the Scottish lords that were around him as he grew up ("James I" 481). James enjoyed writing. He wrote and published many poems and translated many long French works. Later in life he also wrote many books on topics such as kingship, theology, withcraft, and tobacco. He also ordered the translation of acient Greek and Hebrew versions of the Bible into English in the Authorized King James Version of the Bible ("James I, King of England" 1). 2 He also enjoyed riding horses and hunting. This may be due to the fact that he was very frail and sometimes needed help walking. When he was on a horse, he was able to function normally. Despite his physical hinderances, King James was regarded as being very confident in his decisions. At the age of 15, James ordered the execution of a man suspected to have been involved with the death of Henry Stewart, James' father ("James I" 481). James wanted to follow Queen Elizabeth I of England to the throne so badly that he would have done anything to keep peaceful relations with her. When his mother was beheaded in 1587, he merely made a formal protest and let the incident blow over ("James I, King of England"1). In 1589, James was married with Anne of Denmark, the daughter of Fredrick II of Denmark. They had there first child, Prince Henry, in 1594 ("James I" 481). Prince Henry was an ideal prince and won the love of King James I :: essays research papers fc This is a paper over King James I of England that I wrote for my honors english class. I received an A on the the assignment. King James I On June 19, 1566 in Theobalds, Hertfordshire, England, Mary Queen of Scots gave birth to her only child, a boy whom she named James. James' father was Henry Stewart, also known as Lord Darnley. Darnley was killed in an unexplained explosion at his house when James was eight months old. Only seven months later, Mary Queen of Scots had to give up her throne because she was defeated by rebels. Mary left the country and James never saw her again. James took the throne of Scotland when he was only 15 months old and became King James VI of Scotland ("James I" 481). James got most of his culture and education before he was 14 years old. During his early life, the boy king spent most of his time with Scottish lords and his tutors, especially George Buchanan, his favorite tutor ("James I, King of England" 1). He received a superior education and was known for his great knowledge. He always had a great respect for the Scottish lords that were around him as he grew up ("James I" 481). James enjoyed writing. He wrote and published many poems and translated many long French works. Later in life he also wrote many books on topics such as kingship, theology, withcraft, and tobacco. He also ordered the translation of acient Greek and Hebrew versions of the Bible into English in the Authorized King James Version of the Bible ("James I, King of England" 1). 2 He also enjoyed riding horses and hunting. This may be due to the fact that he was very frail and sometimes needed help walking. When he was on a horse, he was able to function normally. Despite his physical hinderances, King James was regarded as being very confident in his decisions. At the age of 15, James ordered the execution of a man suspected to have been involved with the death of Henry Stewart, James' father ("James I" 481). James wanted to follow Queen Elizabeth I of England to the throne so badly that he would have done anything to keep peaceful relations with her. When his mother was beheaded in 1587, he merely made a formal protest and let the incident blow over ("James I, King of England"1). In 1589, James was married with Anne of Denmark, the daughter of Fredrick II of Denmark. They had there first child, Prince Henry, in 1594 ("James I" 481). Prince Henry was an ideal prince and won the love of

The Slums Of West County :: essays papers

The Slums Of West County It was our first day of freedom. On April 10, 1998, my best friend Laren and I were anxiously ready to move out on our own. We had been planning this for months, while sitting at Denny's for a few hours at a time. We were trying to figure out how much we would each pay in rent, bills, and food. Where we might live and what kind of rules we might have to keep us from killing each other (as roommates are prone to do) were other issues we resolved. So, now the two sheltered West County girls were going to have a taste of life on their own†¦ but not too far away from Mom and Dad, just in case something went awry. The big, beautiful homes we lived in no longer felt big enough for us, or rather, maybe they felt too big for us. We had picked an apartment complex that was only about five or ten minutes away from our parents and our jobs. Now we had the task of moving 20 years of accumulated boxes to an empty, different room. A room that was half the size of our own bedrooms we lived in now. We had been spoiled little girls and we were just starting to realize it. Two bedrooms and two baths seemed like it would eliminate many problems that roommates often have over sharing a bathroom or bedroom. We had a small kitchen, a decent sized family room with a cable hookup, and a living room connecting the other two. Upon seeing the model apartment the management had decorated, we thought our place would be well worth the money. Neither of us thought we could make such a heinous mistake. After all, we were still located in West County†¦ or were we? At 7:30 on that moving day morning, I felt anxious to get started. My stomach was screaming complaints at me for being so inconsiderate as to only feed it a breakfast of coffee and nicotine. I knew I had three hours until my friends would be here with the U-Haul, but my nerves were jumping already. I put down my coffee mug in the sink, made a sprint for the stairs, and ended up in my bedroom doorway to find my stepfather already unscrewing the bed frame.

Revenge and Downfall Essay -- essays research papers

Yasmin Nunez   Ã‚  Ã‚  Ã‚  Ã‚  In Shakespeare’s Hamlet, it is the desire for revenge that lies behind the motives of young Hamlet. His moral struggle towards revenge becomes an obsession leading to a change in character. His actions strongly imply that madness has overcome him. However, there are hints present in the text that implies his madness was feigned in order to achieve his revenge.   Ã‚  Ã‚  Ã‚  Ã‚  Immediately following the appearance of old King Hamlet’s ghost, Hamlet warns Horatio that he may act mad, which foreshadows a change in Hamlet’s character. The reader is prepared that any abnormal acts may be a result from Hamlet’s acting. As the play continues, more questions are raised that involve his sanity.   Ã‚  Ã‚  Ã‚  Ã‚  Ophelia, who was the first to witness his madness, offered an insight as she described Hamlet’s actions to her father. Hamlet, who was described as being mad, was speechless and only stared into Ophelia’s eyes. The bizarre actions of Hamlet are presumed to be an act, but the strong visualization of the scene can create doubt in a reader’s mind. If Hamlet was feigning his madness, then why would he want to frighten his girlfriend that he cared for so much?   Ã‚  Ã‚  Ã‚  Ã‚  As more events led to the questioning of Hamlet’s sanity, the reader was given a glimpse into the mind of Hamlet in the famous â€Å"To be or not to be† soliloquy. Hamlet’s questions of life and contemplation of suicide revealed h...

Iraq War and Osama bin Laden Essay

The United States of America has failed in its endeavors with Iraq. Looking at the current situation in Iraq, there were so little, or no improvement at all ever since America waged a war on â€Å"terrorism,† pointing the finger to Iraq. When it was planned to train Iraqi soldiers so that they could â€Å"defend† themselves, leaving them to the hard work in their own backyard, one thing has been overlooked. Training a small population of Iraqi’s to defend or fight for their welfare is not the solution, hence it could further lead to something worse. It is only adding fuel to the fire, igniting the civil war Iraq is experiencing in its backyard (Bereuter, 2004). It will only increase the horrifying truth of the Iraq war, and its negative effects on the humans – death, starvation, poverty, and hatred of its own countrymen. It also has its toll on economy, pestering both Americans and Iraqis. There are various variables to consider when you talk about this war. These are the dependent and independent variables. The first variable that is a proof of the war’s failure was the increasing death toll. It is a rather dependent variable on the war because it is directly affected by the war itself. The military death toll have greatly increased, wasting the precious lives of the soldiers willing to do any of the President’s bidding. Non-Iraqi workers and contractors death toll has also doubled, bringing fear in the hearts of those who wish to work in there. The insurgencies and Iraqi resistance has then risen in a great number of times since the war has started. Death is the biggest price that both sides will pay in this Iraqi war. Roughly a lot of Iraqis have died defending their country – or fleeing it. U. S. -trained Iraqi police and National Guards were unable to protect the people, to provide safety for everyone, as it was promised by the United States government. On the other hand, not only were the United States losing the war in Iraq, they are also losing precious lives of the soldiers fighting for a lost cause. More than a thousand American soldiers and their families have suffered the consequences of the Iraq war. If death wasn’t enough, it also caused a tragic change in the economy of both countries. Both countries have increasing number of bodies being piled on the ground. Another dependent variable is insurgency. It is a consequence of the United States’ campaign on Iraq. Many people decided to take arms and fight US instead of helping peace to prosper. Insurgency has grown stronger than ever, as it can be seen on the number of deaths and losses from both ends. As the U. S. continues to stay in the Iraqi backyard, the more these Iraqi insurgents would mass up and attack people, the more the problem will continue for Iraq and the US, just like an incurable headache. The Pentagon points out that in November 2003, there were only about 5,000 Iraqi insurgents. But as of September 2004, the number of these people have blown out 400% – 20,000. And considering that the number of dead Iraqi resistance fighters were around 24,000, the grim fact is that it is even larger in reality (Lieberman, 2005). An independent variable of the United States war against Iraq was the impact on economy. It is a rather independent factor that you consider because it is not connected to the so called â€Å"campaign against terror. † But whether people like it or not, war has affected the economic situation of the country and the whole world. Not only was this war wasting precious lives, it is also wasting hard-earned money. About 151 billion U. S. dollars went down the drain as the cost of this war continually increases. The money which came from America’s taxpayer’s pockets are surprisingly being wasted on bullets, guns and ammunitions, vehicles, and more, considering that these things are being wasted, and have no real benefit as of late. Ending the war: the price for Osama’s head The United States, along with the United Nations and the European Union have resorted to a lot of efforts in order to solve this problem. This includes empowering a few chosen Iraqis to defend themselves and be able to start a new government. This effort has been considered futile since Iraq as a country is being plagued with internal conflicts – civil wars between various ethnic groups. So if you empower any of these groups, there is a tendency that they would just go against each other, so instead of solving the problem, you are giving them another blow in the head. Another effort which they had resorted to was hunting down the famous terrorist leader, Osama bin Laden (Kirkpatrick, 2004). As the Al Qaeda’s leader, he is considered to be one of the most influential heads of the Iraqi resistance. They think that killing him would mean victory in the Iraq war. They see that his presence – his very existence, is considered to be an encouragement for the Iraqi people to take arms and fight the â€Å"invaders† in their lands. Using the terrorist attacks in the country as an example of what this man can do, the United States government has waged an all out operative to search for bin Laden. The army literally bombarded the possible hiding places for Osama bin Laden, but still returning empty handed. Rumors about his death came out, but the lack of evidence has left the people doubting. What the United States overlooked was not Osama bin Laden is not the problem, so putting him out of the scene was definitely not the solution. Osama bin Laden was only a part, just a fraction of what the US government is up against with. He may be an influential leader, but still, there are other factors that they have to consider if they really want to end this war against Iraq. Iraq is in the middle of a very turbulent civil war; different groups in the country are fighting among themselves for survival, since each of them claims that they can’t live with any of the other groups. It is a communal war, wherein they are slugging it out with other groups; Sunnis fighting against Shiites, Kurds against Sunnis, and Shiites against Kurds (Diamond, 2006). In these groups there are other minorities fighting on multiple front, thus making the war complex. Osama bin Laden as a terrorist icon doesn’t necessarily prove much of an importance, since between these Iraqi’s lies greater conflicts. These conflicts could lead to mass slaughter, thus creating chaos in the global level.

Id, Ego and Superego in Literature Essay

Within Joseph Conrad’s Heart of Darkness, Marlow asserts that â€Å"the mind of man is capable of anything–because everything is in it, all the past as well as all the future† (HOD 109.) As Marlow journeys deeper into the Congo he is forced to adapt to the jungle environment and in the process he begins to lose his understanding of societal rules and ideals. His â€Å"psychological self† is coerced into adapting to the rustic environment of the Congo hence disturbing the balance between his id, ego and superego. William Golding’s Lord of the Flies similarly deals with this deteriorating awareness of societal standards in foreign environments, but does so with a group of young boys on an uninhabited island. Throughout Joseph Conrad’s Heart of Darkness and William Golding’s Lord of the Flies Marlow, Kurtz and the boys clearly demonstrate the capacity of the human mind in reflection to the principles of Sigmund Freud according to his defi nition of the id, ego and superego. Read more: Jack quotes lord of the flies essay In Heart of Darkness, Marlow demonstrates the capability of the human mind as he makes his journey up the Congo River and adapts to the savage environment that surrounds him. While adapting to his environment, Marlow begins to disregard societal standards and hence his â€Å"psychological sense† is altered in that Marlow’s ego and super ego subside in his overall nature, resorting to the â€Å"pleasure principle† that we now call the id. Marlow’s id begins to cease control of his personality and his innate instinctive nature is released. It is this imbalance of his â€Å"psychological self† which acts as an instigator for the evil found in him and all men. When Marlow states that â€Å"Going up that river was like traveling back to the earliest beginnings of the world,† (HOD 105) he is trying to depict his journey up the river as a representation of his discovery of the innate wickedness present in all mankind. The disappearance of Marlowâ₠¬â„¢s super ego is imminent throughout his journey up the Congo. The presence of authority, society, and civilized people begin to fade just as his concepts of right and wrong are lost as he journeys further on and thus the innate wickedness of man emerges. Marlow’s savagery is the result of adaptation and the growing disproportion of his id to his ego and super ego. His disregarding of his ego and super ego can be seen when he says, â€Å"but if you try to shout I’ll smash your head with’†¦Ã¢â‚¬â„¢I will throttle you for good† (HOD 148.) This statement confirms that Marlow  is straying further from the ideals of society and shows that Marlow’s perceived self is making a transition from being civilized (superego) to becoming a savage (id.) When Marlow meets Kurtz, he finds a man that has totally thrown off the restraints of his own ego/superego and has deteriorated into the primitive state of the id. Therefore Kurtz serves as an excellent example of Marlow’s assertion in that he has forgotten society to such an extent that he does not even remember his life in Europe. Kurtz’s isolation in Africa as well as his unbelievable power over the natives corrupted him and drove him to condone unspeakable acts such as cannibalism and human sacrifice (destruction/Thanatos=pleasure for Kurtz.) In Heart of Darkness, Kurtz’s last words depict his terror and his realization of his final fate, â€Å"The horror! The horror!† (HOD 154) Kurtz realizes how far he has strayed from society, and finally admits to his evil acts in Africa. Hence, it was the imbalance of the characters â€Å"psychological selves† due to displacement from society (society gave them the sense of right and wrong) that caused the innate evil to reveal itself in the characters Marlow and Kurtz. The augmented id created a disproportion between the other counterparts of the â€Å"psychological self† and thus facilitated the intrinsically evil nature of all men including Marlow and Kurtz. In William Golding’s Lord of the Flies, the boys are reduced to an instinctive and almost animalistic state due to the lack of authority and society, as well as the need to adapt to a new primordial surrounding. The boys are stranded on an island by themselves and must adapt in order to assure their survival. When they first arrive the boys act in an orderly fashion, and begin the construction of a governmental system to parallel a functional society. This system is representative of the boy’s super egos. This system soon fails however, when the boys learn that they must revert to their animal instincts (id) in order to survive. This transition from being civilized to becoming savage is revealed in the book when the narrator states, â€Å"They bumped Piggy, who was burnt and yelled and danced. Immediately, Ralph and the crowd of boys were united and relieved by a storm of laughter† (LOTF 149.) This example simply depicts the great change that has occurred among t he boys in that they further hurt Piggy’s burn wound on the account of carelessness while playing a savage like game. The fact that  none of the children apologize for their acts further prove the transition of the boys from being civilized to becoming savage-like. The simple fact that a group of choirboys, who were exemplary individuals, could change into savages that kill one another further proves Marlow’s assertion that the mind is capable of anything. At the end of Lord of the Flies, the boys come to realize the transformation of their initial choirboy natures when they are confronted with authority in the form of a naval officer. The narrator states that â€Å"One of them came close to the officer and looked up. I’m†¦I’m; but there was no more to come† (LOTF 201.) Percival has changed so much throughout his time on the island that he cannot even recall his own name. On the whole, three characters can be linked with each of the three psychodynamic principles: Jack represents the id with his constant desire to hunt and kill (death drive,) Ralph represents the ego with his attempts to satisfy both sides of his own mind and others on a greater level while keeping in touch with reality, and Piggy represents the superego by acting as the conscience for the group, maintaining the very principles that the boys have lost. If one were to look at this novel as an analysis of the individuals one would perhaps miss out on the greater picture. By combining the characteristics and actions of all the characters you can really see the greater picture of what Freud describes in his theories. Both Joseph Conrad’s Heart of Darkness and William Golding’s Lord of the Flies contain characters that are changed from civilized beings, that are able to balance the urges of the id and constraints of the ego/superego, into savages. Within the novels the lack of authority and society as well as the presence of a primeval surrounding causes the innate evil within man to awaken. By removing societal pressures and surroundings, the instinctive id nature overpowers mans ego and super ego. This disturbance in equilibrium causes the innate evil found in all people to manifest itself. Freud’s conception of the human psyche illustrated that the majority of what we experience in our lives, the underlying emotions, beliefs, feelings, and impulses are not available to us at a conscious level. He believed that most of what drives us is buried in our unconscious. Like mentioned above, these choirboys and sophisticated Europeans never imagined that they would be  acting as they did when they reached their respective destinations. The immense unconscious id took over in many of the characters but when brought back into society returned to their previous balances. Books used William Golding’s Lord of the Flies, published in 1959 by Perigee Trade Joseph Conrad’s Heart of Darkness, published in 1997 by Mass Market Paperback

American vs Nepalese Culture

The American and Nepalese culture have some similarities but many differences. The American culture is a Western and a diverse culture; whereas, the Nepalese culture is Eastern and less diverse. There is a public education system for everyone in the American culture, and the literacy rate is high. In Nepal, there is a public education system also but the literacy rate is low. There is more freedom for people in American culture; on the other hand, in Nepalese culture, there is less freedom and more rules. One of the other differences that can be seen between American and Nepalese culture is in family relations.The behavior of the people is very different between this tow cultures. Many different racial groups form the American culture. The major ethnic groups in the United States are Europeans, Hispanics, African/Americans, Asians and Pacific Islanders, and many other minor ethnic groups. The distinct groups in the United States have different religions. The major religions in the Un ited States are Catholicism, Protestantism and Judaism. Islam, Hinduism and Buddhism are also minor religions in the United States.English is the main language in the United States but also Spanish and other languages are spoken in different cities. In the Southern part of Texas, New Mexico, Arizona, and California, the majority of people are Spanish speaking. In Nepalese culture, there is little ethnic diversity and the ethnics groups are not from other countries. The major groups are the Sherpa, the largest group, who lives in the northern, mountainous part of the country; the Gurung, who live in the central part of Nepal, and the Adabasi, who live in the southern part of the country.These people are born in Nepal and are not from other countries like the American ethnic groups. There are a few Muslims and Christians, but the major religions are Hinduism and Buddhism. Nepali is the major language in Nepal. In government offices, private offices and in school, they use the Nepali l anguage; whereas, in cities and towns, the different ethnic groups speak their own dialects. The Nepalese school system is based on tradition and religion in the rural areas and in the urban areas, there is a modern education system.Parents can choose any public school, they like for their children; there is no restriction on children having gone to school in the town or village where they live. In America, students have to go to the school in the town in which they live. In the American culture, people are individual oriented and individual value is greater than family value. People believe in their work, and they do the hard work. The American people plan things ahead, and they become successes in their future. The American people are independence, and they make their own decisions.Americans follow the time and its value. In Nepalese culture, people are family-oriented and the family value is greater than the individual value. The Nepalese people believe in god, and they wait for the people who can do their work. The Nepalese people do not plan any things and do their work, and they become unsuccessful in their future. In Nepalese culture, people depend on other, and they cannot make their own decision. The elder's person in the makes the decision, and other family's member follow that decision. In Nepalese culture, people cannot follow the time, and they are lazy.The American people follow a law and order. They behave friendly to each other, even if they are unknown. The American are polite and helpful. The American people wait for the turn and follow the advice, given by other. The Nepalese people do not follow the law and order. The rich people dominate the miserable people and there is a slavery system in Nepal. The poor people live in the house of rich, and do their work for nothing. Nepalese do not behave friendly to each other. Nepalese people do not wait for the turn instead and crowed in the same place fighting each other.

Exercises Essay

I think it is an appropriate metaphor. Brain has the faculty of talking, laughing, crying, thinking and so forth. Without brain, human cannot exist. In the similar way, engine performs all the functions in the vehicle. The car is consisted of more than 20,000 parts. Even though it is not small number, it is nothing when it compared to the human neuron system. Anyway, neuron system is controlled by brain, of course, car parts are controlled by engine. Therefore, when there is a little bit damage at any part of the brain, specific features cannot be operated. It is the same story about the vehicle. There are four evidences. First, if placing an object in the sprit brain patient’s hand, left-right asymmetry observed. Second, when showing an image in the sprit brain patient’s visual field, the asymmetry is observed. Third, dichotic listening test shows language is lateralized. Left hemisphere is superior for linguistic stimuli such as syllable however right hemisphere is superior for nonverbal stimuli such as environmental sounds. Finally, the corpus callosum makes the two halves become two different mental spheres. The answer is NO. The evidence is provided by the patterns of neuronal activity in people reading different kinds of writing. For instance, Japanese language has two systems of writing. One is kana which is based on the sound system of the language. The other system, kanji, is not based on that system. Japanese with left hemisphere damage are impaired in their ability to read kana, while people with right hemisphere damage are impaired in their ability to read kanji. Plus, experiments suggest that the right hemisphere is better and faster than the left hemisphere at reading kanji, and vice versa.

Analysis on efficiency of Chinese commercial banks Research Proposal

Analysis on efficiency of Chinese commercial banks - Research Proposal Example A series of banking reforms have been implemented in China since 1979. These reforms aim to create a safe and sound system of banking within the country (Dong, 2009). The structural and institutional arrangements characterizing the banking sector in China as well as the banking reforms implemented in China in the past 20 years will provide the background and foundation of the study(Dong, 2009). The researcher felt that for efficiency to be discussed in-depth, it may be necessary for historical antecedents and facilitators of the same to be analyzed in order to provide the reader with a wealth of information. In the last 40 years, financial sectors across the globe have witnessed substantial developments(Dong, 2009). The change in the operating environment of banks has had significant implications for the business activities of banks as well as their economic role. Globalization, deregulation, technological progress and financial innovation to mention but a few have all gradually reduced the cost of processing and transmitting information which have been major forces impacting the performance of the international banking sector. Since the embarking of the open door policy in 1979, the Chinese banking sector has witnessed gradual yet notable reforms(Dong, 2009). A key objective of the said reforms implemented by the government was to build a competitive, effective and stable banking system to improve reliability and efficiency. The reforms aimed at moving the country from a planned economy supplemented with market elements to a socialist market economy. The Chinese government deregulated and liberalized operations in the Chinese banking sector as part of national reforms in the economy. The program applied includes among others the establishment of a double-tier system, separation of the lending policy form commercial

Sculpture Course Paper Essay Example | Topics and Well Written Essays - 500 words

Sculpture Course Paper - Essay Example Her art was inspired by her traumatic past in which she struggled with themes of sex and the body, depression and violence, marriage and motherhood, and aging and childhood. She lived to be almost 100 year of age, therefore, her career spanned more than seven decades. She is best known for her series of giant spiders, which were inspired by her beloved mother Josephine, who was a weaver. Her most well known work is â€Å"Maman† (1999), which depicts a giant spider 30-foot high with a sac containing marble eggs. The title â€Å"Maman† is French for Mother. This sculpture has brought Bourgeois into the 20th century Pop Culture genre. Spiders are very alarming and strong figures in their effect on people. They can pull differing emotions from fear to terror, to curiosity and playfulness. The first creation of â€Å"Maman† filled the space Bourgeois’ was given to create her piece. There was just enough room left to work around in the great Turbine Hall. This g ave her room for exploration of her relationship with her mother in her characterization of the giant spider. Viewing â€Å"Maman† can invoke fear, terror, playfulness and even awe at the size and inspiration behind the spinally figure.

Health determinants Assignment Example | Topics and Well Written Essays - 1250 words

Health determinants - Assignment Example The patient encountered hardships as a result of his lack of income. He was unable to provide for his daily needs, which was accelerated by rising cost of living. He was not able to acquire basic education due to his lack of finances and therefore could not cope with the demands of the current job market. Such people are discriminated against in his society and would not be considered for leadership positions. Consequently, this socio-economic instability also affected the patient’s ability to establish and support his own family. Moreno and Warah (2007) state that a significant proportion of the world’s population lack access to a proper living environment. The physical environment in which the patient lived exposed him to health hazards and stress, leaving him without adequate shelter and clothing. This is a significant determinant of health as the patient was not protected from hostile environmental conditions such as rain and mosquito bites, among other harmful issues. Moreover, personal hygiene cannot be maintained without proper shelter and access to safe food and water. Individual risk factors also determine the overall health status of a person. For example, the patient turned to substance abuse as a mechanism of coping with his stress. Maurer and Smith (2013) argue that emotionally stressed people accelerate their demise through a lack of understanding their predicament and by engaging in negative behavior. Stressed individuals tend to seek self-gratification through undignified behavior especially when they lack money and resources. They tend to abuse illicit drugs that are easily obtained through the black market. The patient had a long history of abusing substances such as cannabis sativa and resin. Although these substances made the condition worse, the patient used them as stimulants. Jacobsen (2014) postulates that a minor change in a social system might influence the entire system; therefore, it should not be ignored. It is important for

Discuss the concept of sustainable development and discuss its Essay

Discuss the concept of sustainable development and discuss its analytical relevance to the development prospects of developing countries - Essay Example inition has two essential concepts the first one being concept of needs which especially covers the needs of the world’s poor that needs to be prioritized. Secondly, the definition presents the idea of limitations in terms of resources which is as a result of technologies and social structures which strains the ability of the environment to satisfy present and future needs of human populations (Ciegis, Ramanauskiene and Martinkus 2009). Based on the definition by Brundtland report, it is apparent that human beings are faced with many possibilities for the satisfaction of needs. These possibilities might have different meanings depending on how the available alternatives are conceived either based on production and consumption, or various social and environmental functions. Pierantoni (2004) note that these possibilities that human populations deal with can be associated with the different types of capital that include human, economic, ecologic, and social capital which are all essential variables in the understanding of sustainable development. The concept of sustainable development has in its core the needs of human beings as opposed to those of other species, animals or ecosystems. On limitations, sustainable development establishes only boundaries and not absolute limitations but restrains, that applies to the present environmental resources and their capacity to absorb the effects of human activity. Consequently, the concept of sustainable development should be perceived as an equitable and balanced development. This basically means that for development to be consistent over a long period, it should take into account the interests of different groups of people within a given generation and among different generations and do so concurrently in three major related areas of economic, environmental, and social (Soubbotina 2004). In the context of developing countries, the essence sustainable development calls for the dramatic reduction of poverty and hunger in

Marketing Across Cultures (details see instruction) Essay

Marketing Across Cultures (details see instruction) - Essay Example The company, prior to Turkish entry, must be considerate of religious practices of Turkish consumers, the available infrastructure for distribution, the prevalence of competing food producers, the cultural characteristics of the society, economic conditions in the state, and available mediums in the country for promotion. 2.0 Expansion strategy In current Turkish society, 98 percent of consumers are Muslim, representing 73.6 million consumers in the country (Pew Forum 2009). This is a very large market and adherents to the Muslim religion have extremely strict food consumption expectations that are aligned with the divine teachings of the Quran. Muslim consumers consider certain foods to be najis, which means an inability to purify and make suitable for consumption against religious doctrine (Bearman, Banquis, Bosworth, Donzel and Heinrichs 2005). An example of banned foods in the Muslim diet include pork, as this animal is considered a scavenger and harbours known pathogens that, wh en consumed, would defile the body with its lack of cleanliness (Riaz and Chaudry 2004). It does not matter in the case of pork-containing products whether the animal has been slaughtered according to religious doctrine or processed as a secondary ingredient in any food product, it will not be consumed by Muslim adherents, which in the case of Turkey is nearly the entire available market. Alcohol is also banned from the Muslim diet, including any products that contain small volumes of alcohol in production or as an ingredient to produce a final food product. Muslim consumers also will reject products that use gelatine as a stabilizer or a main ingredient, which has implications for preserving or ensuring the integrity of a complex food product. Because of the dietary restrictions identified in Turkey, the most viable expansion strategy for this new market is vertical expansion. Under this strategy, the business will seek out companies that produce the intermediate goods that assist the company in distributing and marketing its finished products and acquire them. There is a pre-existing commercial infrastructure in Turkey and many surrounding nations that support large volumes of Muslim consumers that assist in distribution of halal products (those that are considered clean and appropriate for consumption) as well as manufacture of suitable food products under religious doctrine. Through acquisition, the business will gain the knowledge and expertise of existing staff and management post-purchase and will not have to incur the high costs of asset development by constructing its own, wholly-managed production and distribution centres from the ground up. The business should also consider lateral expansion, which is the acquisition of smaller firms that produce like products. This allows the business to achieve the necessary economies of scale that will bring the business model more cost efficiency whilst also establishing the framework for production, distributio n and allow the business to capitalise on the potential brand strength of these smaller acquired firms. Since this company does not have an established brand presence in this mostly Muslim market, there would be considerable time investment and expenditure to utilise appropriate promotions and build a

Business Environments of ALDO and Clarks shoe Companies Essay

Business Environments of ALDO and Clarks shoe Companies - Essay Example This paper illustrates that in 1993 ALDO entered the US market and in the next year it ventured out of North America. Israel was the first country outside North America where ALDO started its business under a franchisee agreement. It set ALDO’s international business model. By 2011 the company has opened more than 1000 stores operating in sixty-five countries across the globe. There are also 160 ALDO Accessories stores operating in nineteen countries. The Clarks was established as a result of an inspirational idea by James Clark. The company was founded by the joint effort of the brothers, Cyrus and James Clark in 1825 in Somerset village in the United Kingdom. The start was made with â€Å"their sheepskin slipper, named the ‘Brown Petersburg’† which was highly successful. In 1842 the monthly sales averaged at one thousand pairs a month. Initially, the entire production was prepared by hand and by the Clark brothers only. With the rise in demand, workers fr om outside were hired. In 1851 the Clark brothers were awarded â€Å"at the Great Exhibition† where the achievements of the British industry were showcased. In 1863 the factory system was established and thirty years later, in 1883, the first shoe was designed that fit the actual shape of the foot. This remains as the bedrock of reputation of this company. In 1990, the factory location was changed from the UK to Portugal following changes in trade patterns in the world. It was the onset of the company’s decision to move out and operate overseas. Presently Clarks has expanded in â€Å"Eastern and Western Europe, North America, India, as well as China†. The knowledge of the core customer base is essential for any retailer. The decision about the target market is taken on the basis of detailed analysis on the existing client base. Customer satisfaction level and loyalty, loopholes leading to customer dissatisfaction, current taste of the people in general, spending patterns of the people and scope for pulling them towards the particular brand, visions of creating new designs suiting customer preference; all these require in-depth knowledge of the customers or range of customers that a retailer targets for its sale. Respect for the customers’ preferences is very important.

Without middleware, the integration of application in distributed Term Paper - 1

Without middleware, the integration of application in distributed application environment is difficult - Term Paper Example This delay can cause increase in queuing time and can lead to slower system response and the system can even crash. Middleware acts as a broker between different software applications in the form of coded request processing. This paper examines the importance and role of Middleware in distributed computing. A literature review and case studies with examples from Middleware implementations are analyzed. The findings indicate that Middleware is very important in modern distributed computing environment considering the huge variety of third party applications. The paper concludes that it would be very difficult to integrate the vast variety of applications without Middleware applications. Middleware has been described as the software glue that integrates objects distributed across a large number of heterogeneous IT systems. It is also regarded as software that helps to make integration of application easy by providing standard program interfaces that act as hooks and software developers need to make their applications latch to these hooks. Middleware is called as software that allows different applications to talk with each other, exchange data and complete the transactions. Thus, Middleware acts as a broker between software applications. The software industry complexity has increased with new languages, platforms, operating systems, applications and their new versions being launched almost continuously and Middleware helps in the integration of these applications (Maximilien, et al, 2009). With thousands of developers and different flavors of software application, operating systems and platforms would not be able to process connectivity and compatibility requests from these entities. In other words, a web program written in Java would want to connect to another server program written in say VC++. There would be differences in syntax, procedures, calls, and sub routines and so on. It would not be possible for

Salem witch trials Essay Example for Free

Salem witch trials Essay In the commentary, â€Å"Do Video Games Kill†, Karen Sternheimer brings to light an interesting and incredibly controversial subject; are video games to blame for youth gun violence? She maintains that due to many biased opinions; political, religious and advocacy groups, the media have failed to provide ample information to the public resulting in the inability to form an educated opinion, in turn causing a mass hysteria resulting in tougher security guidelines in schools, stricter juvenile laws and far less personal and parental responsibility. An incredibly popular first person shooter video game, Doom, is ripe with gratuitous violence. So much so that it has been blamed for several mass shootings, perpetrated by middle-class, white, young-adult males. The media, politicians, advocacy groups as well as the FBI are steadfast in claiming that the only rational explanation is that of the individuals falling prey to the aggression inciting video game. In short, the violent video game made them do it. One might be reminded of the Salem Witch Trials, where no educated explanation can be derived, those which cannot defend themselves, no matter how far-fetched the reasoning, is the obvious answer. Religious and political dogma has run rampant. The media have created unnecessary fear and moral panic to legitimize their personal agendas under the guise of â€Å"protecting children†. More often than not, alternate explanations are not even taken into consideration. Depression, poverty, ignorance, self deprecation, bullying, violent home life are seldom cited and when cited are not explored in depth. The justice system in nearly every state has revised its juvenile justice laws to increase their penalties in many ways; however, the Supreme Court deemed juvenile executions unconstitutional, which in turn created even more fodder for the paranoid masses.

The Mexican Crisis Anticipation Essay Example for Free

The Mexican Crisis Anticipation Essay The reading â€Å"The Mexican Crisis Anticipation At Micro-Level deals with the emergence of crisis into Mexico and how it was anticipated by the firms at the micro level through making adjustments into their capital structure. The writer(s) is of the view that the Mexico mad rapid economic growth during the period of late 1980s and early 1900s as the trade as well as financial liberalization has allowed the growth to take place at more robust pace. The Writer(s) has successfully demonstrated the fact that with the financial liberalization, the credit supply to the economy increased the exposure of banks to potentially risky projects as due to availability of easy credit, the quality of credit was compromised for earning more and more as banks started to shift their focus to being more market oriented rather than risk oriented. However, as the political conflict in the country started to begin, the economy of the country started to feel the heat too as due to widening the external current account deficit as well as political instability forced economic conditions to take a U-turn as most of the economic indicators started to show adverse trends. The basic assumptions of the writer(s) are based on the studies which indicated that the crisis was not anticipated by most of the economic entities such as policy makers, banks and economic analysts who often based their analysis on the macroeconomic changes that took place during the period. However, most of the studies done so far on the issue dealt with the macroeconomic aspect of the crisis and failed to integrate the anticipating of crisis at the firm level. The writer(s) attempted to fill that gap by focusing on the anticipation of the crisis at the micro level by the firm through changes into their capital structure to reflect the economic changes taking place within the economy. While concluding the study, writer(s) argued that most of the firms did not anticipate such economic downturn, and it was something unexpected for them. At the micro level, there were not so many changes to reflect the changing attitude of the firms to reflect more fully the prevalent economic conditions therefore they did not try to change their capital structure. Three Questions One of the fundamental questions which need to ask is whether the firm at micro level can anticipate such an economic change or not? Since Mexican economy was largely dependent upon the external flows therefore the reliance of the economy on the local firms was less. Further due to the size of the firms, it was practically impossible for such firms to typically assess the impacts of changing economic trends due to lack of expertise in predicting such a behavior. The nature of SMEs indicates that at their individual level, they are nothing more than the expertise and skill of their owners. Therefore, if the owners are not well versed with the skill of assessing the change in the economic variables than it becomes more difficult to determine whether the firms have the ability to anticipate such changes? Lastly, authors have completely failed to assess the anticipation of such an impact through variables other than capital structure. It may be difficult for firms to change their capital structure within short period of time given the fact that economic conditions were showing declining trends. Therefore, changing capital structure in such times may have added to the overall risk of the firms.

Definition Of Food Advertising Marketing Essay

Definition Of Food Advertising Marketing Essay Advertising which is one type of marketing activity (McCall KL, 2003). Besides that, based on (Chris Fill, 2006) mention that no matter on international, national, local or direct basis, is important, because it can affect audiences by informing or reminding them of the existence and awareness of a brand, or alternatively by persuading or helping them differentiate a product or organization and comparison from others competitors in the market. The media usually used by food advertisers and marketer, Television which the largest single source of channel that promo food messages to children (Gallo AE, 1999). Television viewing starts from young, US children around the ages of 2 to 4 years normally view 2 hours of television daily; this increases to more than 3.5 hours near the end of primary school, then decrease to around 2.75 hours in late adolescence (Roberts DF, Foehr UG, Rideont VJ, Brodie M, 1999). US children who in low-income families and fewer youth tend more like to watch television (Roberts DF, Foehr UG, Rideont VJ, Brodie M, 1999; Gentile DA, Walsh DA, 2002). Therefore, Food is very often advertised product category on US childrens television and food advertise account for more than 50% of all advertise are targeting children (Gamble M, Cotunga N, 1999; Kotz K, Story M, 1994; Coon KA, Tucker KL, 2002; Taras HL, Gage M, 1995 ). Internet US Census data shows that the year between 1998 and 2001 was increase from 51% to 75% of US adolescents (ages 14-17 years) are using the Internet and increase from 39% to 65% of US children (ages 10-13 years) are online (Kaiser Family Foundation, 2002). The 2001 US Census data shows that half (51%) of US children around 10 to 13 years old and 61% of those who around 14 to 17 years old have Internet access at home (Montgomery D, Pasnik S, 1996). Therefore, Advertisers and marketers have start use different kinds of new interactive advertising and marketing techniques to target the rapidly growing number of US children online (Montgomery D, Pasnik S, 1996).The way to advertising and marketing on the Web is not similar significantly from television commercials. Advertisers and marketer able pass thought the special feature of the Internet to seamlessly integrate advertising and Web site content (Montgomery KC, 2001). Great majority of the big companies will created their own websites, and designed as branded environments for children, the purpose is to advertise and market to children (Montgomery KC, 2000, 2001). For example, Burger king food company website (http://www.burgerking.com) their provide Games, toys, tunes, and other downloads to promoted alongside for their food items. These is under Big Kids Club which is link on the home page, where encouraged 4 to 12 year old to join club members (Story and French International Journal of Behavioural Nutrition and Physical Activity, 2004). 2.4 Food Advertising Influence to Children Eating Preferences Nowadays, more and more people attract important that Advertising which aimed at children (Keane and Willetts, 1994; Moore and Moschis, 1983; Moschis et al., 1980). Because no other agent of consumer socialisation has received more attention than the mass media (Moschis, 1987, p. 121). There is a large amount of scholarly research in the area that focuses mainly on two dimensions of media that confers affect upon children, namely, advertising and editorial/programming content, especially intend to promote young people about products and encourage them to purchase (Ward and Wackman, 1973; Clancy-Hepburn et al., 1974; Galst and White, 1976; Gorn and Goldberg, 1982; Woodward et al., 1997; OGuinn and Shrum, 1997). Approximately, 11 of 19 commercials per hour were for food. Those advertises occupy 246 (44%) to promoted the kind of fats and sweets food, such as candy, soft drinks, chips, cakes, cookies and pastries. Fast-food restaurant advertising was very frequently, which stand of 11% of total food advertisements. The most often advertised food product was high sugar breakfast cereal. And there were no fruits or vegetables on advertisements. Also by indicate evidence of other studies that advertises on US childrens television are majority on high in sugar and fat food, it was very field to fruits or vegetable (Gamble M, Cotunga N, 1999; Coon KA, Tucker KL, 2002; Taras HL, Gage M, 1995; Morton H, 1984; Dibb S, Harris L, 1996; Lewis MK, Hill AJ, 1998; Chestnutt IG, Ashraf FJ, 2002; Byrd-Bredbenner C, Grasso D, 2000) More and more TV viewing in children and/or adolescents is associated with decrease fruit and vegetable consumption (Ortega, RM, Andrà ©s, P, Requejo, AM, Là ³pez-Sobaler, AM, Redondo, MR Gonzà ¡lez-Fernà ¡ndez, M, 1996; Lowry, R, Wechsler, H, Galuska, DA, Fulton, JE Kann, K, 2002; Boynton-Jarrett, R, Thomas, TN, Peterson, KE, Wiecha, J, Sobol, AM Gortmarker, SL, 2003; Matheson, DM, Killen, JD, Wany, Y, Varadt, A Robinson, T, 2004), more snacking (Francis, LA, Lee, Y Birch, LL, 2003; Snoek, HM, Van Strien, T, Janssens, JMAM Engels, RCME, 2006) and add more intake non healthy foods and taking less healthy foods (Woodward, DR, Cummings, FJ, Ball, PJ, Williams, HM, Hornsby, H Boon, JA, 1997) 2.5 Food Advertising Influence of children healthy It is very importance whether food products of marketing and advertising for youth-targeted has any impact on childrens food behaviours or body weight (Coon KA, Tucker KL, 2002). From the research evidence indicate that preschoolers and grade school childrens food habit and food purchase more on high sugar and high fat food are affected by television exposure to food advertising. (Isler L, Popper HT, Ward S, 1987; Coon KA, Tucker KL, 2002; Horgan KB, Choate M, Brownell KD, 2001; Taras HL, Sallis JF, Patterson TL, Nader PR, Nelson JA, 1989; Borzekowski DL, Robinson TN, 2001). On the other hand, a new WHO/FAO consultation shows the report on diet and prevention of chronic diseases investigated the evidence showing the hazard of developing obesity by dietary and lifestyle factors (Geneva, World Health Organization, 2003). Under scientific strong evidence Diet and lifestyle factors can be categorized on four levels of evidence: convincing, probable, possible and insufficient. The report indicate that even the evidence shows heavy marketing of fast food outlets and energy-dense, micronutrient-poor food and beverages to children causes obesity is equivocal, enough indirect evidence to place this fulfil in the probable category for increasing hazard of obesity (Geneva, World Health Organization, 2003). 2.6 Children Preferences Influence to Family Consumption Children strong affect how the family functions-in terms of relationships, employment, and purchases-and their affect is changing family consumption throughout much of the world (Blackwell, miniard, engel, 2006) studies based on Canadian data shows that young children depreciate parents participation in the; labor force, it will influence how families spend their money, and lower the amount of time and money available for leisure (RoBert E.Wilkes, 1975) Has a huge influence on children to make purchase decision involving products for their own use (Chankon Kim and Hanjoon Lee, 1997), In addition their also influence over parental spending when they request particular products and brands (Blackwell, miniard, engel, 2006). Not only do Children affect choices, but they also are used family money and their own to purchases. Just like a cycle, children influences family spending, family influences young consumers cognitive and evaluation of product and brand choices (Margaret Hogg, Margaret Bruce, and Alexander Hill, 1998).